Yerba Mate vs. Coffee: Which is Healthier? MORE>>
This is an exciting time to be a participant in the global yerba mate culture. Yerba Mate has been cited as one of the hottest food, beverage and wellness trends that is sweeping across North America, and media, medical and scientific curiosity has never been greater.
Founded in March of 2006, the mission of the YMAA is to advance the scientific understanding of yerba mate, educate the public about the many benefits of yerba mate, and to increase trial and enjoyment of yerba mate. On behalf of its members, the YMAA will accomplish these objectives by:
- Supporting the ongoing scientific and medical study of yerba mate
- Providing information to the public about the health benefits of yerba mate based on studies conducted byrenowned scientists and researchers
- Educating the public, consumers and media about the culinary merits of yerba mate
- Organizing seminars and events
- Providing expertise on regulatory issues that pertain to yerba mate
- Communicating good news about yerba mate to continually re-affirm the many health benefits
- Developing an informational website with databases that allow for convenient access to scientific and regulatory information
- Keeping YMAA members informed about yerba mate developments via a rapid email system that will highlight the latest regulatory issues, scientific projects, media reports and other important news that pertains to yerba mate
At its inaugural meeting on March 26, 2006, members of the YMAA elected: David Karr as President/Chairman of the Executive Board; Stefan Schachter as Secretary/Treasurer of the Executive Board; and Dr. Jorge Weil as President/Chairman of the Scientific Board.
Expanding the scientific understanding of yerba mate is a primary objective of the YMAA, and therefore, a team of experts has already been assembled. Joining Dr. Weil on the YMAA Scientific Board are: Dr.Jorge Alonso, President of the Argentinean Phytomedicine Association (BuenosAires); and Elvira De Mejia, Ph. D., Assistant Professor, Department of Food Science and Human Nutrition, University of Illinois at Urbana-Champaign.
Please take a moment to peruse the YMAA website and feel free to provide feedback that will help us achieve our mission.
In good spirit,
David Karr
President/Chairman of the YMAA Executive Board
CONTACT THE YMAA
